
Joven
Olive brine and cider on the nose. Banana, tropical fruit, and a crisp, dry finish.

Ron serrano · destilado de caña

Distilled fresh high mountain cane from the Sierra Mixe Mountains in Oaxaca.
Enter the cloud forest
MIXE SPIRITS · OAXACA — MÉXICO

A Tso’ok is an animal companion that accompanies a Mixe person from birth, through their life–a nahual or totem–that carries part of their soul. Pictured on our logo is Tajëëw, twin sister goddess of the god, Kontoy. She is a shapeshifter protector of the mountains, appearing as deer or serpent. In our logo she is depicted as a deer with serpent tail by artist Cesar Ruiz Conseco.
Please enjoy and drink with respect. Feel free to sip neat, or to mix extravagantly—the Mixe will make more, and we will bring it to you. Flavor variations from batch to batch are the natural result of seasonal differences and a rustic process. ¡Salud!
02 · Our rums
Wild, hand-harvested Java sugar cane. Fermented in clay pots. Distilled in copper in the Sierra Mixe Baja mountains.

Olive brine and cider on the nose. Banana, tropical fruit, and a crisp, dry finish.

Aged in new oak barrels from Meursault, France, using a Spanish solera system: every six months, half the barrel is drawn and refilled with joven. The oak brings unmistakable vanilla, added sweetness, and turns its rustic starting spirit into an elegant sipper. This rum steals the show every time we present it.
What they’re tasting
“The cream of an exciting crop of Mexican — and Oaxacan, in particular — rums we sampled in 2023, this cane juice–based distillate is fermented in contact with crushed stalks using native yeasts. Personality-wise, it shares much in common with the spirits the region is better known for: It’s complex, funky, and, yes, challenging at first, but it leans into that profile and owns it like a badge of honor.”
VinePair · The 50 Best Spirits of 2023 ↗
“If you thought Oaxaca was only home to stunning mezcal, think again. Hailing from the Sierra Norte mountains comes this expressive, complex cane-juice-based distillate. Its profile is assertive and the rum immediately makes its presence known with a bouquet of intense corn and savory vegetal aromas. The palate is crisp, dry, and impressively layered.”
Tim McKirdy · VinePair ↗

03 · The Sierra Mixe journey
How the rum finds you.




For once, chukka boots weren’t cutting it for me. I wear them everywhere in Oaxaca and think every man should consider them the first and best footwear for travel. They can handle agave fields and fine dining with equal facility. But this hike in the Sierra Mixe was steep, wet clay and I longed for anything but smooth crepe soles. Carlos, my partner in this project, clocked nine kilometers each way, with a 600 meter elevation delta.The children who accompanied us and our guide did not struggle, instead having a great time pointing out various plants to us (their favorite being a sensitive plant the leaves of which react to touch),

We were up at 4:30 am to begin the drive into the mountains, and the hike had taken the energy out of us. When we finished, we were soaked—and not from rain, which had commenced in the last half kilometer. We were in the cloud forest outside Totontepec Villa de Morelos to see the rum vinatera that was the source of Tso’ok rum, and we had declined the opportunity to bring burros. I could not bring myself to ride one—40 liters of rum? Ok—even a burro must earn his room and board.
But a six-foot gringo at 175 pounds? That is asking too much of a burro.
The climate changes on the way down from cool and foggy to hot and steamy. Banana, mango, and avocado trees appear, as does sugar cane. I don’t think it would be possible to stop the sugar cane from taking over if someone wanted to. It is ubiquitous and it grows with a vigor you can almost see.

The Sierra Mixe is a vast and mysterious place, its people secretive and uninterested in modernity. The weather is mercurial—one can be above, beneath, or in the clouds at any given time. There are over 700 species of fern, from the minute to tree ferns that rival conifers for height. Cascades fall from granite rock cliffs and the only sound is the wind and water.
From this area we are happy to bring you a special rum, the local inebriant, and an artifact of living culture from an unconquered people existing how they have always, dating back 4000 years by their reckoning.

The tepache tastes much like apple cider… tart and delicious. The swarms of bees waste no time on people, preferring instead the drunken bliss of sipping the tepache that is freely available to them. After the juice is squeezed from the cane, the cane fiber is folded into bundles that are then submerged and held under the bubbling tepache with rocks. Distillation is done in copper—a still that appears as if it could give way to fatigue any day now, but which Juan told me is sixty years old.
It is held together by faith, as much as by its rivets. Here, sixty years is not a long time.
04 · In the press
Stories, conversations, and reviews carrying Tso’ok from the Sierra Mixe into glasses around the world.
Rum Geography
A journey through Mexico’s emerging rum regions, including Tso’ok in the Sierra Mixe.
02The Rumcast
Read Spear and Carlos Mendez Blas join the podcast to tell the story behind Tso’ok.
03VinePair
Tso’ok earns a place among VinePair’s best spirits of the year.
04VinePair
An expressive, complex cane-juice-based distillate from the Sierra Norte mountains.
05Mezcalistas
Anna Bruce follows the physical work behind producing and distributing rum from the Sierra Mixe.
06Punch
Emma Janzen traces the new generation of Mexican rum, including Tso’ok.